Know All About Measuring ROI of Social Media

Whenever any conversation arises about social media marketing, companies always involve the ROI of such media and try to define ways to measure it. Businesses using social media view it as any other marketing tool and expect it to provide similar returns, not realizing that this is not a simple marketing tool. Before asking how to measure ROI of such marketing, it is important understand why you need to measure it and whether such reasons really warrant an in-depth analysis of ROI.

Traditionally, businesses used TV advertisements to promote their companies’ products or services. The impact of such marketing strategies was very easy to measure by measuring the change in sales during and after the advertisement period. Businesses feel that social media marketing works in a similar way and want to measure the ROI of such media in the same manner. Moreover, companies feel that as they have appointed a special person to look after social media marketing, there should be noticeable returns.

The problem with most businesses is with this basic assumption and comparison of social media marketing to traditional marketing. Social media marketing is a tool that is and should be used for effective communication with the community at large. When compared to a marketing tool, it can at the most be called a pre-sales strategy that involves chatting with the prospective customer with the hope of enticing the person to buy the product. It has been often associated with idle conversations and building relationships. Social media marketing is akin to the free trials of products that are given as part of traditional marketing, and also all types of technical support that is given before final sale. When defined in such terms, ROI of such media becomes very difficult to measure as it is very tricky to measure the ROI of conversations and relationships.

Secondly, it is important to note that such marketing is most useful in post-sale customer service, where companies use these tools to maintain and develop their customer base. If there is a customer who does not like a product, then companies employ such methods to ensure that the problem is solved. By helping such customers, you are building a loyal base, which in turn will virally ensure future growth in sales. This again proves how difficult it is to measure ROI of such media in actual terms. While customer service and pre-sales strategies definitely cost something and are a necessary investment, it is important to understand whether such measures can be calculated and whether such measures actually reflect their impact on businesses.

Finally, proponents of measuring ROI of this type of media feel that people only oppose it because they do not know how to measure it and hence feel that it is hard to calculate. This is not true as it has been proved that while ROI of such media is difficult to measure, it is not impossible. It is pertinent to note that some people feel that this method of measuring ROI of such media is short sighted and completely wrong and that there are other ways of measuring than in monetary terms. According to such people, while value of a conversation and relationship cannot be measured in monetary terms, it definitely has some importance, which may or may not be directly visible.

In a nutshell, you will need to measure ROI of social media to keep a tab on the results that it’s delivering, and fine-tune your strategy, as and when needed, to reap the optimum benefits.

Trying to Figure Your Social Media ROI

As a client attraction coach using social media and online marketing strategies, one of the biggest problems I see small business owners and entrepreneurs have is trying to measure their ROI… Return on Investment.

First: We have to understand that social media is a different type of marketing. It’s not the old traditional static style marketing that send sales messages to buy – buy – buy. Once the ad was printed, that was it for the duration of the time period the ad ran.

There wasn’t any connection or contact made with the person you were marketing to. Advertising companies controlled the marketing. Social media on the other hand is all done in real time and has leveled the playing field between the big guys with big advertising budgets and the little guys with little to no advertising budgets. For the first time, the consumer is in control.

Now your viewers want to talk with you, they want to interact and have conversations with you.

Social Media is all about people and taking the time to build relationships, it’s not about being salesy.

Second: People are not on social platforms looking for ways to spend money. They’re wanting to connect with likeminded people and people with like interests and to learn more about the things they want to spend money on. They aren’t there to actually buy.

Social Media ROI is not measured in Return on Investments, it’s measured more by Return on Impressions.

So how do you measure your Return on Impressions? By connecting and engaging in conversations with your viewers and:

  1. Building your online social media community consistently and persistently
  2. Your community in turn start talking about and promoting you to their communities
  3. Scheduling speaking engagements at live and online events and promote products or services
  4. You build your email list
  5. You’ve built brand recognition
  • These are just a few of the ways you can measure your Return on Impressions using social media. Again, it is not about sales, you’re building relationships which in turn leads to sales which in turn builds your business for traditional ROI.

Your Simple Action Step: Get the word out there and let your ideal clients know about you and what you do. Start searches on Facebook and your other social sites for your ideal clients and message them that you share a common interest (name the interest) and would like to connect with them. Careful though… on Facebook, do not send more than 25 personal friend requests a day or Facebook will shut you down for a few days.

Plus build your community, take the time to interact more on your social sites, it’s critical to your social media success. Post several times a day, using a post scheduler like Hootsuite (for posting across multiple sites) or the Facebook post scheduler (for Facebook business pages only). Ask questions, post pictures, use quotes, post blog posts, share other’s blog posts or information, and bring personal into your business page… it’s not all business.

Bob Hope TV Shows Timeless Classics

“I’m so old, they’ve canceled my blood type” quipped Bob Hope, upon reaching the age of 100 in July 2003. Indeed, Bob Hope has been around throughout the 20th century, becoming immortal to so many generations by entertaining the masses with countless films, TV and radio shows and of course his appearances with the troops overseas.

Bob Hope was born on May 29, 1903 in Eltham, England although his family moved to Cleveland, Ohio when he was four years old (“I left England at the age of four when I found out I couldn’t be king”). His first modest success in show business came in 1915 when he won a Charlie Chaplin imitation competition.

He began to work in vaudeville in the early 1920s and during the early 1930s was appearing on the stage in Broadway. His first film role was “The Big Broadcast” in 1938 in which he sang the song “Thanks for the Memory” in a duet with Shirley Ross. That song would become Bob Hope’s signature tune.

Bob Hope appeared in over 75 films throughout his career although he only won two honorary Oscars. He even joked about his lack of Oscar awards – “Oscar night at our house is called Passover!” He may not have won many Oscars but he enjoyed bringing his unique humor to the awards ceremony – he presented or co-presented them on a record 18 occasions up until 1977.

His most famous movies, of course remain the series of “road” movies that he made with Bing Crosby during the 1940s. He also starred in “The Paleface” along with Jane Russell which many consider his best film. Today, many of his classic movies are available on DVD or regularly shown on cable TV channels.

Hope took to TV fairly late in his career, not entirely convinced that the still fairly new medium would succeed. “Television – that’s where movies go when they die,” quipped Hope once. However, it was television that really made Bob Hope a star and a household name throughout the United States.

Easter Sunday 1950 was a memorable day. It was on that day that Bob Hope made his formal television debut. In addition to Hope’s appearance, the “Star Spangled Revue” featured other popular entertainers and stars of the day including Dinah Shore and Douglas Fairbanks Jr.

The show’s formula was immediately successful and Bob Hope’s television shows remained successful for the next 40 years. NBC was his network of choice and Bob Hope appeared in many of the network’s Christmas and other holiday specials. His last TV special was in 1996 appearing alongside Tony Danza. Today these programs are rightly considered classic TV shows, television programs that translate for multiple generations.

Perhaps Bob Hope is most famous for his appearances with the troops, a gesture that almost certainly boosted morale far more than any appearance by the president. His first such appearance was in May 1941, when Bob Hope, along with various friends, appeared at March Field in California to entertain the airmen.

The rest, as they say, is history. Bob Hope was soon christened “G.I. Bob” by the troops and went on to perform all over the world during the next 60 years. He has entertained troops and broadcast from Europe, the South Pacific, the Indian Ocean and the Persian Gulf. He nearly always appeared in army fatigues as a further gesture of support for the soldiers.

Bob Hope has been honored five times by the United States Congress, has been made honorary mayor of Palm Springs and an honorary veteran. He also has several theaters, a battleship and an airport named in his honor and his love of golf lives on in one of the sport’s major events – the Bob Hope Classic.

But his biggest legacy is the wealth of entertainment he has given us over the years. And of course, his sharp wit; his one-liners and quotes are almost as well known as his TV shows and movies. As he accurately remarked once, “I’ve always been in the right place and time. Of course, I steered myself there.”

~Ben Anton, 2007

Reality TV – How Low Can It Go?

There’s a book written by Stephen King called The Running Man He wrote the book in 1982, and in 1987 it was made into a rather good film starring Arnold Schwarzenegger. I remember the first time I watched that film I thought it was an interesting piece of science fiction. The thought of people being hunted down and eliminated/killed for national TV was very unique, and a bit far fetched.

But that was then and this is now. And what was entertaining fantasy is almost a reality today.

The fantasy that was The Running Man was followed by the reality show Big Brother. I remember watching South Africa’s first ever Big Brother show. It was a unique, albeit voyeuristic concept. Nobody I knew would admit to watching it, but we knew the names of all the housemates, and we would discuss the previous day’s antics every morning at work. It was a novel concept – watching the behaviour of a crowd of 12 strangers in a house. I remember the shower being turned on at 9.00 am and 9 pm – and the age restriction being raised to 16 at those times so youngsters couldn’t watch the housemates showering!

There have been more Big Brother series in South Africa, but the interest has not been as intense as it was with the first one. I think the same is true for the other Big Brother series all over the world. At first it’s a big issue – almost like spying on someone without their consent! It’s like being a legal voyeur. Eventually the novelty wears off, and the initial attraction is boring. How long does it take before the average viewer gets tired of watching people eating, drinking and sleeping? So the producers have to do something to improve ratings/viewership/advertising. So now we have extra cameras in the bedrooms and bathrooms. And the producers punish the housemates by withholding food if they cannot complete a task successfully. So they get uptight and pick fights with each other. That makes things interesting, for a few weeks at least.

Big Brother was the start of the dreadful phenomenon that is Reality Television. Idols, Survival, Meet My Folks, I’m A Celebrity… take your pick. Almost all of these shows are notable for the one unpleasant thread that winds its way through each one – ridicule. In Idols people who believe they have a singing talent are humiliated by opinionated, rude judges. Viewers can watch the hopeful contestants burst into tears of anger or humiliation at Simon Cowell’s caustic comments. Their dreams are shattered in the most unpleasant way, and many viewers sadistically watch each show, enjoying the sight of lifelong hopes and dreams being shattered in a really ugly way. In Meet My Folks prospective dates for a couple’s child are subjected to intrusive, personal questions; in the one episode I watched a girl forced to face up an ex-boyfriend she’d dumped under terrible circumstances two years prior to the show! Is there anyone out there who hasn’t had a horrible break up with someone from years gone by? I’m A Celebrity takes many washed up “stars” and forces them to eat bugs and other do unmentionable things in a jungle. The audience apparently votes off the most useless celebrity… well I guess these people ask for it! They apparently take part in the show hoping to revive their flagging careers.

I admit – I’ve watched some episodes of these shows. But these are nothing compared to Ultimate Makeover.

Viewers can now watch a person – woman or man, but usually the former – having plastic surgery and professional advice of how to make the most of him/herself. I’ve watched one or two episodes of Ultimate Makeover, and none of The Swan. It saddens me that some of these girls think the only way they can be great, successful women is if they change their faces and their body shape.

Then they go through what looks like absolute hell. A facelift… I almost passed out watching the surgeon using a metal rod to free the flesh and skin from a woman’s forehead so he could LIFT the skin up and stitch it into her hairline. The probe went down as far as her eyebrow, its outline visible as the skin was freed from the bone. All in the name of beauty.

Liposuction… shoving a thick pipe in and out of her stomach as her “fat” (combined with rather copious amounts of blood) is sucked down a tube into a beaker.

Breast enhancement… shoving a silicon bag underneath someone’s breast with the force of a Mike Tyson punch???

Would we have watched these procedures on television 17 years ago? The answer is no. It was consider invasive and intrusive. In those days Dallas was considered raunchy!

I’m not condemning those who chose to undergo surgical procedures. Discovery Channel shows documentaries about people who desperately need plastic surgery. I recall one show featuring a policeman whose face was burned off when her car caught fire following an accident while on duty. Anothr case told of a woman who lost her entire eye socket to cancer. She wept after the plastic surgeon replaced the missing bone so she could wear an artificial eye. But is reality TV taking the world’s obsession with beauty and youth a little too far? Or is it the media again – taking our tolerance levels to the max? After all, viewer figures and show ratings mean greater advertising and hefty profits! Perhaps they want to see how much we can take before it becomes boring and we start flipping channels. Are they preying on insecure, desperate people in the hope that ratings will jump?

It started in a house. We observed people like laboratory rats, watching them in a controlled environment. We held the key to whether they stayed or whether they left. It evolved into a talent show, where again we had the power to vote for the winner, and vote out the losers.

Today we can sit with an insecure young woman while she has her appearance changed to meet what she believes is society’s criteria. We watch every pain filled moment – whether she weeps with physical pain from her nose job, or cries because she realises she will never look the same again. We suffer with her, but don’t have to endure the reality she’s experiencing. Many times one of the “victim’s” friends or a family member has contacted the programme because he/she feels this person needs plastic surgery. Sometimes the person’s partner has contacted the show! Yes, I know that often the “victim” herself wants the makeover, but the thought that someone who is supposed to care about this person just the way he or she is puts a partner’s name forward is sad. To me anyway… what happened to loving someone for him or herself, despite a few extra pounds or some wrinkles?

So where does reality TV go from here? And how close are we to shows like The Running Man?

I think we’re almost there.

Moving to the New Windows Media Player, How and Why

If you own a PC that uses the Windows operating system then you should consider using the great, and free Windows Media Player to play all your media files, and if you need convincing the latest versions of this multi-purpose media software can offer you all the features you need to enjoy virtually any type of media you have on your PC!

Windows XP and Vista Users

If you are a Windows XP or Vista user, then the latest version of Windows Media Player that you can run on your PC is WMP 11. This version offers a number of great features that its biggest competitor cannot, and has a much more attractive and intuitive interface. Here are some of the best features of Windows Media Player 11

  • Intuitive Windows Design

If you are use to the Windows interface then using Windows Media Player is simple. You can find options like settings, tool and shortcuts in all the usual places. The best features in this area are the improved playback bar, and the status area that can be minimized to your tool bar keeping it out of the way, but still accessible.

  • Great Options for Music Lovers

Media Player 11 gives you access to the Microsoft online Music Store so you can download your favourite music and new tunes directly to your PC. It also comes with easy to use software to rip CD’s so you can listen to your music in the car, and has improved library settings to make organizing your music easier and more customizable.

  • Stores all your Media in One Place and is Accessible from Anywhere

Windows Media Player 11 can store all your media files including your movies and pictures in one place and organizes them so they are easy to find, view and share. It can also be easily downloaded to many m3p devices as well as cell phones so you can enjoy your media anywhere. It even has a handy sync function so that it is always up to date.

To Download Windows Media Player 11 for Windows XP or Vista, simply follow this link!

Windows 7 Users

If you use the new Windows 7 operating system then you can access the latest version of the Windows Media Player, version 12, and there are some improved functions that you are definitely going to want to check out!

  • Supports more Media Formats

The new Windows Media 12 can support even more media formats which means that you can still store all your latest media in one place. It includes 3GP, AAC, AVCHD, MPEG-4, WMV, and WMA formats, as well as most AVI, DivX, MOV, and Xvid files.

  • Offers Remote Media Streaming

This is a great feature for those of you who enjoy taking your movies and music on the road, but don’t travel with your PC. This feature allows you to play media to other devices from your home PC using the Play To feature, including your mp3 player, car stereo or cell phone.

  • Improved Playback Features for Music and Movies

The new playback features offer you greater customization and control over your music and movie playback options including song previews and jump lists.

To get the latest version of Windows Media Player, just follow this link to start downloading your copy now!

Taming the Media Beast in Your Home!

Does your home have more noise, confusion, mixed messages, commercials, or tasteless junk coming from the airwaves than you’d like? Computer, TV, radio, video games, CD’s and DVD’s–no matter how careful we try to be, there are still “leaks” allowing things in our personal spaces that we don’t really like. There’s a name for this onslaught of worldly messages and political correctness–it’s called, the Media Beast! And our best efforts to stop it from gaining access to the minds and hearts of our families sometimes seems hopeless. Even “children’s” books can be the source of some of the worst messages–ie., stuff that we don’t want to teach our kids (such as the infamous, “Heather Has Two Mommies”).

Fear not: The holiday season presents the perfect time to tame the media beast in your home. There is no period of the year that is more conducive to getting together as a family and sharing what we watch, hear, or read. I have two suggestions that all families can–and should– try, at least during the holidays, if no other time of the year.

#1: Have a “19th Century night” once or more each week. With the exception of Christmas lights, turn off all other electronics: the TV, computer, games, etc. If you have a fireplace this is the time to USE it! If outdoor wood is not available for burning have some store-bought fire “logs” ready for the occasion. Hunker down together in one room, making sure everyone is comfortable. Hot cocoa, mulled cider, or non-alcoholic eggnog make the perfect libation. Popcorn, Christmas cookies, or anything your family likes to nosh on should be available. Candles–so long as they are not accessible to small children–are a wonderful atmosphere enchancer. If not practical for you, then substitute flashlights.

Once everyone is cozy, read a Christmas story together. Some are ageless, and even reluctant teens will end up getting involved in them, such as “A Christmas Carol.” Very young children will enjoy shorter selections and there are abundant offerings to choose from; in fact, this is true for all ages. Alternatives to reading aloud together are listening to holiday stories on tape or cassette, and of course, watching a holiday movie, my second suggestion, which I’ll discuss in a moment. Young children should be allowed to color or play quietly while listening to audio tapes or longer stories read aloud. (A side-benefit of having a “19th Century Night” is that it becomes a great memory for the kids later on.)

#2: Have a Merry Movies Night. During the holidays my family does this as often as possible. First, be sure that all homework is finished, projects worked on, and baths accomplished. Once everyone is ready, get comfortable and pop in a wholesome Christmas movie. (Beware of modern remakes, and never assume that because the word “Christmas” is in the title that the movie will be a good one, or appropriate for all ages.) We have nights when we do a few cartoon classics such as, “The Grinch Who Stole Christmas,” Snoopy and the gang, or Rudolph. Other nights we pick an old film classic, and sometimes we try a more modern one (“Christmas with the Kranks,” “Elf”). For some tried and true movie ideas, check my holiday picks page on my website. This is the time to add to your collection of good films–and they make great family gifts, too!

The benefit of doing family nights are manifold: first, everyone is together! For families with older kids, being together gets harder as interests spread and commitments take children from the home. Second: You can control, or at least have a large say in what form of media is getting everyone’s attention (make it wholesome and fun). Finally, you won’t be passively allowing the “media beast” to trample on you or your family–not this year, not this time!

Have a warm and wonderful, wholesome and happy Christmas!

Twitter Complements Mainstream Media

Many people view Twitter as another agent to the destruction of mainstream media and journalism. However, in reality, Twitter works as more of an accessory, complementing traditional means of journalistic reporting. This form of social market enables more people to act as journalists, reporting breaking news the way that they see it. This, in turn, allows the news to spread more quickly than on television alone. But, Twitter does not replace a professional journalist’s job. Twitter not only acts as a venue for the every-day person to share their take on an issue, but it also serves as another tool for the media to use to spread credible and verified information on breaking news and important current events. The ability for people to connect over these common issues and happenings has increased exponentially with the use of Twitter, yet has not nullified the value of traditional news reporting. People may see information about something on Twitter, but still, more often than not, will verify these new ideas or facts through the use of mainstream media, such as television or newspapers. Twitter just enables information to travel faster, thus decreasing the time it takes the media to reach and inform the public. Twitter can also traffic larger audiences to news and journalistic reports. If people are tweeting about an upcoming presidential address, for example, people on Twitter who may have not been aware that this event was about to occur, will now be informed and intrigued, hence a larger audience will know to tune in to this report or show due to its presence on Twitter.

Look at Osama Bin Laden’s death, for instance. Many people learned about this news through Twitter before traditional credible media sources, but a large portion of these tweets actually stemmed from television networks and journalists. Twitter played the role of making the news go viral at a much greater rate than it would have before the days of social.

In the same way that Twitter increases audiences for special television reports and events, it can also be used as an extremely effective tool through which to inform potential customers about upcoming promotions, events, or developments of a specific business. In the field of social media marketing, Twitter provides companies with the crucial ability to connect with their clients, and allow their clients to connect with each other. While Twitter and other tools are not positioned to completely take over the marketing industry, businesses without social network outlets are missing out on reaching a large potential customer base.

Go Social Now, a social marketing company, works with businesses to create, modify, and constantly update customized Twitter accounts. Similarly to the way in which Twitter amplifies mainstream media outlets, Go Social Now uses Twitter, as one of their many social media marketing strategies, to drive greater traffic to company websites, increase company sales, and spread the company’s brand and products across the web.

Your TV Is Born Again: It’s Now A Radio!

The Oxford Advance Learners’ Dictionary defines Television as a process of transmitting a view of events, plays, etc (while these are taking place, or from films or tapes on which records have been made) by radio to a distant television receiving set with synchronized sound. The word Television is a combination of two Latin words, “Tele” (far), and “vision” (seeing); representing a medium of communication whose duty is to transfer information from one source to another.

Television with its superior visual effect makes information memorable, convincing and appealing by breaking down the pictorial information into easily recognizable symbols. Television provides us with a regular communication channel through which we keep up with the latest news, discover what the weather is likely to be, enjoy game shows, movies, talks and discussions and learn more about the world in which we live.

Just like the television, radio is also another medium of communication. Before its arrival, especially in Nigeria, people communicate and send messages across through the word of mouth or person to person. Unlike the television, radio broadcast is very easy and cheap to produce. It also has a wider coverage, more penetrating than the television; hence transistor radios are portable; very easy to carry along anywhere. In other words, people are more who listen to radio broadcasts than they do to televisions. Another added advantage the radio has over television is that its messages are translated into various international languages.

Having revolutionized a world of mass communications which was then dominated by print and until recently an upstart offspring, television, radio is looked upon as a dead means of mass communication especially in a modern media world that is dominated by images, where the visual seems to mute the aural. Radio, the marvel of the age, has a special place in people’s lives. It has helped in no small measure in the times of disaster, war and economic depression in holding the nations together through its unbiased reports. For so many years, before the advent of television, radio has remained a companion that kept people informed about world and local events without asking for anything in return.

Radio seems to have lost credibility simply because of its omnipresent nature. People took it for granted because they wake up every morning with radio, and do so many other things with radio. The perception that television’s birth meant radio’s death is false. Seeing that radio which is only limited to sound forcing the audience to always listen before they could hear and understand, its audience is still in the increase with people listening to its news – in the car, at home, in offices, on the street, in restaurants and stores, etc. No matter the claim that television has an added advantage over radio broadcast it still remains the dependable modern-day town-crier of society’s news in good times and bad due to its fast, easy and user-friendly nature.

Though television has the ability to combine sound, motion and colour in its broadcast, radio with its audio effect occupies a corner chair at the media family’s gatherings. Because of the high importance of radio, people of various nationalities believe that television can do better if it becomes transforms into a radio (born again), having the key components of a radio and the ability to get essential, breaking information out to people fast, when it happens and the people need it. It is undeniable that when disasters happen, or anything that makes news, it takes radio only few minutes and then the world will be reached with the news.

In Christianity where the word “born again” originated, it simply means leaving behind old, but bad lifestyles, and picking up new and better ones. Television producers should be able to understand that the world is moving and changing fast, and as a result, attention must be paid to the areas of carrying people along as the world moves on. Despite the high improvement in technology today, the whole world looks for a better means of reaching the general public faster than it is known today. Moreover, like radio news broadcast, the television has a long way to go in terms of accessibility to the commoners no matter how remote. Transistor radios will continue to topple the lead as the most penetrating medium until television becomes born again!

Brantford Media

Brantford, Ontario, hosts a number of homegrown media outlets: newspaper, radio and television are all covered. Its proximity to the city of Hamilton, Ontario means that it also receives much of its media from there, along with Kitchener and Toronto, which is about an hour’s drive away. Brantford also shares its media with some of the surrounding locales in the Grand River area.

Print Media

Brantford’s local newspaper is the Brantford Expositor. Besides Brantford itself, the Expositor serves Paris, Buford and the rest of Brant County. Founded in 1852 the newspaper is a proud city tradition, having been a part of the community for well over a century and a half. It celebrated its 150th anniversary in 2002. It is published six days a week (Monday through Saturday) and has been publishing continuously, without interruption, for all of its 150 years of history.

Radio Stations

The city boasts three radio stations. The oldest of these is CKPC (AM). It was founded in 1923, and has been serving Brantford and the Brant area ever since. Found on frequency 1380, CKPC (AM) currently plays oldies. The station also provides local news as well as sports information as part of its format. The station is notable as in 1940 Florence Dolph Buchanan, daughter of the station’s previous owner Cyrus Dolph, took over ownership and operation of the station. She was the first woman in Canadian history to own and operate a radio station.

In 1949, CKPC (AM) extended to the FM frequency, founding CKPC (FM). Originally it simply provided a simulcast of the CKPC AM station, however it has been running independent programming since 1961. It currently plays adult contemporary music. Its tagline, like that of its predecessor is “Simply the best.” It is currently located at frequency 92.1

The third radio station serving the Brantford area is CWFC-FM. It is a religious station and primarily plays Christian music. It is at frequency 93.9 and calls itself “Power 93.9.”

Television Stations

While much of Brantford, Ontario’s television is provided by cities Hamilton, Kitchener and Toronto, Brantford does have one television station of its own. This station is a local community channel which is provided by Rogers TV. It is cable channel 20 from Rogers Cable.


Aside from media serving the local area, the city has also made an impact on media serving a larger audience. Many movies have had scenes shot within the city, as well as some television shows. An example of a television series which has been shot in Brantford was the episode “Dr. Long Ball” of the joint American/Canadian effort “Due South.”

Recent films shot in Brantford include Weirdsville, shot in 2006. The video game based horror film Silent Hill was also shot in downtown Brantford in 2005. Other films shot in Brantford, Ontario include Welcome to Mooseport and Where the Truth Lies, both of which were filmed at the Brantford Airport.

Copyright (c) 2008 Wes Fernley

Media Cabinets – 3 Things to Consider

Media Cabinets are available in a wide range of shapes and sizes. They are used to sit your TV on, and many allow storage underneath for movies, CDs or anything else than needs to be hidden from view. The biggest thing to consider when looking for a media cabinet for your home is whether it will accommodate your TV, if the style and material is a good match for your current décor, and if it has the available storage space that you require in the room in which it will be used.


The size of media center that you need is determined by the size of the TV that will be placed on top of it. Most media centers today are built to accommodate the large flat screens that are so prevalent in most households. Of course, as with all furniture these days, there is a wide variety of sizes to choose from, and there are still many media centers that are built for smaller TV units.

To really get the best choice for style and price, you should find a reputable online company and brose their units. Online stores don’t have the problem of needing a lot of floor space to showcase their items. For that reason, you’ll find many more options and styles than you would by going to a local brick and mortar store.

Style and Material

When looking at media units, you’ll want to find one that is compatible with the décor you already have in your home. In the past, styles were very limited and some households would have a horrible time finding one that had just the right look. With the abundance of choices available today, you shouldn’t run into that problem.

Another consideration is the type of material used to build the media center. While many are built with wood, which is the traditional material used to build media centers, there are also starting to be more options available in this area as well. For instance, you can buy a piece that has all outside surfaces covered with high gloss dry erase material. This is a popular choice for parents with young children, as you can simply wipe off the furniture when little ones decide to get creative with their art set.

Storage Space

Another consideration when choosing the best unit for your home, is the issue of storage space. You need to decide how much you need, and whether you want it to be enclosed or possibly viewed through a glass door. Most units have the space to accommodate movies, CDs or other small items. Many people choose to keep their dvd player here or other similar electronic devices. The bigger units can easily accommodate these devices as well as allow additional storage space on the side for movies or CD collections.

Many units also come with adjustable shelves which make it a much more versatile storage are for your home.

By deciding before hand the size needed, the style and material that will best work in your home, and the storage space you are looking for, you can choose a media center that will truly be a useful and beautiful addition to your home.